NICK's 20th Anniversary Celebration (National Dealer Conference) Successfully Held

NICK has journeyed through thick and thin, with each passing year weaving a timeless melody—on December 27, 2019, the brand celebrated its 20th anniversary. Mr. Li Shuai, General Manager of NICK (China), Mr. Geng Qiang, Director of Brand Operations at NICK (China), along with elite NICK stores and national service providers from across the country, joined families and friends at the Meilin Lake Hot Spring Hotel in Qingyuan, Guangdong, to commemorate this milestone event.

Global Precision Production Line, Quality Assured—Tour NICK's New Factory

On the morning of December 27, 2019, accompanied by Mr. Li Shuai, General Manager of NICK (China), Mr. Geng Qiang, Director of Brand Operations at NICK (China), and leaders from NICK’s new factory, elite stores and service providers from across the country toured NICK’s state-of-the-art global precision production line. NICK boasts an internationally leading R&D center, dedicated data collection systems tailored specifically for its products, and advanced, highly precise coating production lines—guarantees of superior-quality manufacturing. The completion of NICK’s new factory marks a significant milestone in the brand’s ongoing growth, elevating it to a new level of development. As a result, elite stores and service partners nationwide have expressed immense admiration for NICK’s cutting-edge facility—and they’re brimming with confidence as they look ahead to the next 20 years of NICK’s bright future!

20 Years of Challenges and Growth: Staying True to Our Original Vision as We Embark on a New Journey—Speech by NICK Nick, General Manager

On December 27, 2019, at 2:30 PM, NICK Nick’s 20th-anniversary annual meeting officially kicked off. Over the past two decades, the NICK Nick (China) brand has proactively adapted to market demands, embracing transformation and innovation with determination. Through relentless refinement in the marketplace and thriving amid fierce competition, the brand has steadily grown stronger—paving the way toward its ambitious goal of becoming a globally renowned Chinese brand.

Mr. Li Shuai, General Manager of NICK (China) Brand, delivers a speech.

Mr. Li Shuai, General Manager of the NICK China brand, passionately shared with the audience NICK Nick’s 20-year journey—both its triumphs and challenges—and reflected on two decades of unwavering dedication. Over the past 20 years, NICK Nick has weathered countless ups and downs, yet its remarkable achievements are thanks to the countless "NICK Nick family members" who have supported and accompanied us every step of the way. Staying true to our original aspirations, the NICK team remains fully committed to moving forward with determination and courage.

On the journey together, grateful for you—Celebrating Outstanding Stores

Years have passed, marking the steady steps of our journey. Over the past two decades, NICK has nurtured a remarkable group of exceptional brand service providers and clients—individuals who have rightfully earned their place in the hall of fame. They are the very foundation driving NICK’s brand growth, as well as the powerful force propelling us forward. We are deeply grateful to every single NICK team member. Here’s to another 20 years—thank you for being with us every step of the way!

Innovation Beyond: Pursuing New Heights—NICK's 2020 Brand Outlook

For the past 20 years, NICK has been dedicated to building the "NICK" brand image, focusing on meticulous attention to detail while staying ahead of the times. Upholding the brand management philosophy of "building friendships through honesty, driving growth with innovation, ensuring survival through quality, earning trust via exceptional service, and expanding into new markets by continuous improvement," NICK remains committed to practical innovation, constantly striving to surpass expectations and reach unprecedented heights.

Mr. Li Shuai, General Manager of NICK (China) Brand, 2020 Brand Outlook

Mr. Li elaborated from three key perspectives: 1. Brand direction; 2. The focus of brand enhancement lies in elevating the brand image—specifically, increasing brand visibility to make stores look more professional inside and out, ultimately driving sales conversions. 3. Brand promotion across three dimensions—land, sea, and air: - PPF caters to mid-to-high-end consumer segments, while color-changing services appeal to consumers seeking personalized options. - Rhino Academy is being upgraded to cultivate superstar sales professionals. - The company’s digital strategy emphasizes enhanced online marketing, traffic generation, and comprehensive brand-building efforts.

Mr. Geng Qiang, Brand Operations Director of NICK (China)

NICK, the head of the new factory, introduces the factory's future plans to Manager Shen.

NICK, Manager Nick Fan, Introduces the 2020 Marketing Plan

Veteran new media expert Yang Yinan shares insights on TikTok promotion and new media communication strategies for 2020.

Celebrating NICK's 20th anniversary with dazzling performances that added a special flair to the grand event.

Together, Let’s Create NICK’s Next 20 Years—NICK’s 20th Anniversary Appreciation Gala

NICK has always stayed true to his original vision, embracing a spirit of craftsmanship to innovate and deliver exceptional products. Fearless in the face of challenges, he boldly expands into new markets, steadily increasing market share and enhancing brand reputation—earning widespread recognition from both industry peers and customers.

Mr. Li Shuai, General Manager of NICK Nick, took the stage to deliver a speech: "I would like to extend my heartfelt gratitude to all the guests who have joined us tonight, as well as to everyone at NICK Nick—our cherished family. Looking back on our journey so far and peering into the future, we are filled with unwavering confidence. As NICK Nick embarks on a new chapter of growth, we know that progress demands constant effort; to stand still is to move backward. That’s why, in this exciting new phase, we’ll remain committed to our core principles of pragmatism, innovation, and mutual success, while continuing to embrace the spirit of craftsmanship. Here’s to a bright new year ahead—let’s join forces and work together passionately as we strive toward NICK Nick’s next 20 years, relentlessly pursuing our vision of becoming a century-old enterprise, a globally recognized brand, and a truly iconic global leader!"