NICK makes a hardcore debut at the U.S. SEMA Show—catch a glimpse of the electrifying live action!
Release time:2019-11-16
On November 5, U.S. time, the highly anticipated SEMA Show—the premier automotive aftermarket and custom vehicle event—kicked off in Las Vegas, spanning an impressive 1 million square feet of exhibit space. The show featured more than 2,400 exhibitors and attracted nearly 100,000 attendees, including top-tier buyers from leading global brands, as well as over 100,000 high-level executives from the automotive industry representing more than 100 countries. Exhibitors and visitors alike leveraged the SEMA Show to engage in in-depth technical exchanges, showcase cutting-edge products, highlight their brands, and foster valuable trade discussions—driving forward the global growth of the automotive customization industry. NICK, a brand that has been invited to participate in the SEMA Show for many years running, continues to play an integral role as a key player in this influential event.
On November 5, U.S. time, the highly anticipated SEMA Show kicked off in Las Vegas, showcasing an impressive exhibition space spanning 1,000,000 square feet. More than 2,400 exhibitors are showcasing their products, attracting nearly 100,000 prominent corporate buyers from around the globe, along with over 100 countries and more than 100,000 professionals in the automotive industry.
Senior leaders, along with exhibitors and business delegates from various countries, engaged in in-depth technical exchanges, product showcases, brand presentations, and trade discussions at the SEMA Show.
Jointly advancing the global automotive modification industry.
The NICK brand has been invited to attend the SEMA Show for many years running. As a deeply collaborative partner of the SEMA Show, NICK’s booth remained incredibly popular this year, attracting visitors from around the globe. Merchants eagerly stopped to take a closer look, engage in discussions, and strike deals—earning them widespread admiration and capturing the attention of global business travelers.
During the exhibition, visitors continuously stopped by NICK's booth to inquire about products and discuss potential collaborations. Mr. Li Shuai, Chairman of NICK Brand Operations Headquarters, led the team. The NICK brand operations team provided professional and comprehensive explanations to the visiting business guests, covering product quality, production scale, technology implementation, and brand strength.
Fully showcasing NICK brand's comprehensive strength and global influence.
NICK Brand Operations Headquarters Chairman Li Shuai poses for a photo with business guests.
The NICK brand operations team poses for a photo with clients and partners.
At the exhibition, NICK's operations team members provided an in-depth analysis of PPF product development principles, demonstrated expert technicians showcasing real-time construction techniques, and highlighted the team’s meticulous and collaborative spirit. This showcased NICK’s strong cohesion as a group and perfectly embodied the brand’s core values of "Professionalism, Focus, and Expertise," leaving a lasting impression on exhibitors from around the world and earning high praise from both new and existing customers.
NICK, a seasoned technician, demonstrated advanced film-application techniques on-site. His expert craftsmanship, flawless operational skills, and meticulous approach to even the most challenging installation areas earned unanimous praise from industry professionals.
At this year's SEMA show, NICK showcased its entire lineup of flagship products along with cutting-edge new innovations, highlighting the company’s advanced production capabilities. NICK unveiled its fully intelligent "Smart Factory" system, featuring a self-developed, multi-process, integrated coating line equipped with high-precision, specialized imported machinery. Notably, NICK boasts industry-leading expertise—both domestically and internationally—in the R&D, production, and comprehensive support for innovative upgrades in products like rhino leather and premium TPU materials (including functional coatings). This state-of-the-art manufacturing process ensures exceptional efficiency, consistently stable product quality, and ultimately reinforces NICK’s commitment to delivering top-tier, highly weather-resistant, and easy-to-install brand offerings.
For over a decade, the NICK brand has been dedicated to automotive paint protection films, adhering to the product philosophy of "High-Quality Products, Serving the Globe." We consistently uphold an integrated operational approach centered on "Quality, Technology, and Service," while pursuing a robust "Globalization" strategy. This enables us to support brand development in both domestic and international markets—streamlining distribution channels, driving impactful consumer-facing initiatives, and optimizing team management—to build a seamless, unified brand marketing network. Today, NICK's products and services are available across more than 30 countries and regions worldwide, including key markets such as the U.S., Russia, Germany, Japan, South Korea, and Dubai, showcasing the brand's exceptional appeal and far-reaching influence.
In the future, the NICK brand will continue to collaborate with domestic and international partners to jointly thrive in the lacquer film industry market, collectively drive new advancements in the sector, and together usher in a fresh global trend in the international film industry.
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